Gritter Advisory
Gift Card Experts
Eric Thiegs | Principal
Gritter Advisory provides strategic consulting and partnership development services to companies in the gift card, payments, incentive, and digital rewards industries. As a speaker, board member, and advisor, Eric helps companies develop thoughtful business strategies that drive innovation and growth.
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🎤 Speaker
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🧭 Board member
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🤝 Strategic partnerships
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💳 Payments, gift cards, and rewards advisor
Speaking Engagements 🎤
With 25+ years of experience, Eric Thiegs is a requested speaker, panelist, and conference presenter and across the gift card, incentive and rewards industry.
Recent speaking engagements include the 2025 Incentive Marketing Association (IMA) Summit in Austin, TX and the 2025 Gift Card & Voucher Association (GCVA) Conference in London.
Weekly Coffee Time
From visiting clients in Mumbai to discussing the power of micro-rewards in your loyalty program, each week Eric shares quick, sharp strategies and lessons in gift cards, loyalty, payments, partnerships, and entrepreneurship—designed to spark ideas and start your week with a jolt of inspiration.
Have a ☕️ with Eric!
About Eric Thiegs
Incentive & Gift Card Expert, Strategic Advisor
In addition to his role as Head of Strategy & Growth at NeoCurrency, one of the leading global gift card and digital reward providers, Eric brings over 25 years of experience and insight to brands and companies seeking to innovate in their gift card, incentive, loyalty and rewards, payment, and branded currency programs and strategies.
Through leadership roles across some of the industry’s most pioneering companies, Eric has helped develop the go-to-market strategies behind today’s most widely used incentive technologies. His work has supported some of the first API-based digital gift card delivery, real-time rewards platforms, and automated physical card fulfillment systems, not to mention partnerships that enabled digital currency and crypto payments at national retailers.
As a founder, executive, and strategist, Eric’s influence has helped gift card rewards, coupon offers, and innovative crypto payments reach more than 100 million consumers worldwide.
Through Gritter Advisory, Eric advises startups, brands, and enterprise clients on go-to-market planning, incentive strategy, M&A, and strategic partnership development—bringing unmatched perspective to organizations navigating the gift card, loyalty, fintech, branded currency, or consumer engagement landscape.
When not advising his clients, you can find Eric playing guitar (his 4th album is available on Spotify) or on stage helping direct the local musical theater program for his daughter's high school.
GCVA Conference
🎤 Featured Speaker – London
As one of the incentive industry's leading B2B gift card experts, Eric took the stage at the 2025 Gift Card & Voucher Association (GCVA) Conference in London to deliver industry insights in his talk: "Demystifying Gift Card Aggregators – What Brands and Buyers Need to Know."
👉 Watch the 25-minute presentation