Gritter Advisory
Eric Thiegs | Principal
Led by Eric Thiegs, Gritter Advisory provides strategic consulting and partnership development services to companies in the payments, gift card, incentive, and digital rewards industries. As a speaker, board member, and advisor, Eric helps companies develop thoughtful business strategies that drive innovation.
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🎤 Speaker
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🧭 Board member
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🤝 Strategic partnerships
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💳 Payments, gift cards, and rewards advisor
Speaking Engagements
Eric Thiegs is a regular speaker, panelist, and conference presenter
across the payments, gift card, and incentive, and rewards industry.
Best Buy | May 2025
Minneapolis
Eric is a featured co-presenter at the upcoming Best Buy Education Forum sponsored by the IGCC / RGCA.
Topic: B2B Innovation Pitches -Understanding Ricks and Benefits of New Programs and Use Cases
RGCA | August 2024
Virtual Guest Speaker
Eric gave a virtual encore of his IMA Summit presentation to 100 brands and industry partners as part of the Retail Gift Card Association Coffee Talk series.
GCVA | March 2025
London
Eric was a solo featured presenter on the Innovation Stage at the GCVA Conference in London.
Topic: Demystifying Gift Card Aggregators - Insights for Brands and Buyers
IMA Summit | July 2023
Boston
Eric was a solo featured presenter at the IMA Summit in Boston.
Topic: The Gift Card Maturity Model & Ecosystem
IMA Summit | July 2024
New Orleans
Eric was a solo featured presenter at the IMA Summit in New Orleans.
Topic: Understanding B2B Gift Card Aggregators
NRF Big Show | Jan 2022
New York
Eric was a solo featured presenter at the NRF Retail Big Show to Fortune 500 retailer CIOs
Topic: Accepting fraud-free, digital currency and crypto payments at POS
And more speaking engagements
Coffee Chat with Eric
From visiting clients in Mumbai to discussing the power of micro-rewards in your loyalty program, each week Eric shares quick, sharp strategies and lessons from 25+ years in loyalty, payments, partnerships, and entrepreneurship—designed to spark ideas and start your week with a jolt of inspiration.
Have a ☕️ with Eric!
About
Eric Thiegs | Gift Card Expert, Strategic Advisor
As the current Head of Strategy & Growth at NeoCurrency, one of the leading global gift card and digital reward providers, Eric brings over 25 years of experience and insight to brands and companies seeking to innovate in their incentive, gift card, loyalty and rewards, payment, and branded currency programs and strategies.
Through leadership roles across some of the industry’s most pioneering companies, Eric has helped develop the go-to-market strategies behind today’s most widely used incentive technologies. His work has supported some of the first API-based digital gift card delivery, real-time rewards platforms, and automated physical card fulfillment systems, not to mention partnerships that enabled digital currency and crypto payments at national retailers.
As a founder, executive, and strategist, Eric’s influence has helped rewards, offers, and innovative payments reach more than 100 million consumers worldwide.
Through Gritter Advisory, Eric advises startups, brands, and enterprise clients on go-to-market planning, incentive strategy, M&A, and strategic partnership development—bringing unmatched perspective to organizations navigating the loyalty, fintech, branded currency, or consumer engagement landscape.
When not advising his clients, you can find Eric playing guitar (his 4th album is available on Spotify) or on stage helping direct the musical theater program for his daughter's high school.
Speaker: GCVA
🎤 Featured Speaker – London
Eric took the stage at the 2025 Gift Card & Voucher Association (GCVA) Conference in London to deliver industry insights in his talk: "Demystifying Gift Card Aggregators – What Brands and Buyers Need to Know."
👉 New to incentives or gift cards? Watch the 25-minute presentation here