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It’s Thanksgiving week — a time for gratitude, giving thanks, and…shopping for gifts and using gift cards. In this week's Coffee Chat, I unpack insights from PwC’s 2025 Holiday Outlook Report

In a panel session entitled, "Is Cash Dead - Modernizing Survey Engagement", Eric spoke at the Midwest AAPOR (American Association of Public Opinion Research) event, MAPOR, alongside Nick Bertoni, SVP of Ipsos KnowledgePanel and NPC leaders, Jamie Eichenlaub and Doug Easly.

In preparation for my speaking appearance at MAPOR, I wrote about how NeoCurrency, Ipsos KnowledgePanel and NPC are modernizing survey engagement. This is an exciting time to re-imagine incentives for the market research industry.

In 2026, after 230 years in circulation, the U.S. Mint will end production of the penny. But the digital penny is alive and well, thanks to its innovative companies, which are redefining what a penny can do. Microrewards with seamless redemption make pennies even more powerful when they’re digital — no physical friction, no rounding, and no tough choices for retailers between cutting profits or raising prices when the physical pennies run out. In this week’s chat, I demo the