Announcements & Articles

Jan 2026 Gift Card Industry Update by Eric Thiegs

As NeoCurrency celebrates its 10-year anniversary, I’m reflecting on the journey through a strategic lens. Over the past decade, we’ve focused on solving real global incentive challenges by prioritizing choice, simplicity, and trust. From expanding worldwide reward access to building flexible, secure payout solutions, this milestone is both a celebration and a reminder that the most meaningful innovation is still ahead.

In preparation for my speaking appearance at MAPOR, I wrote about how NeoCurrency, Ipsos KnowledgePanel and NPC are modernizing survey engagement. This is an exciting time to re-imagine incentives for the market research industry.

I will be in Las Vegas on October 26 - 27 for partner and client meetings during Money20/20. Send a note if you'd like to catch up on life, happiness, and global digital rewards/gift cards.

Eric Thiegs, a 25+ year veteran of the gift card and incentive industry, is named as one of three shortlisted nominees for the 2025 Honoured Industry Contributor Award for the GCVA Hall of Fame Awards

Incentive Gift Card Coalition (IGCC) elects Eric Thiegs to the Board of Directors for 2025 - 2026 term

A few weeks ago, on June 2, the Incentive Marketing Association announced its nominees and shortlisted candidates for the 2025 IMA Awards. This is a quick thank you to the Incentive Marketing Association for naming me one of two finalists for the 2025 Incentive Industry Influencer of the Year Award.