Coffee Chat #42: The 5 Types of B2B Gift/Prepaid Cards (and the One Consumers Most Prefer)
- Eric Thiegs
- Feb 6
- 1 min read
February 6, 2026
It's back to basics for this week's Coffee Chat. Today, we'll cover the 5 types of B2B gift card and prepaid card incentives — the building blocks behind nearly every loyalty, award, market research, and rewards & recognition program:
1) Closed Loop cards, e.g. Starbucks , The Home Depot
2) Open Loop prepaid cards, e.g. Visa , Mastercard
3) Multi-brand cards, e.g. Landry's
4) Multi-choice cards, e.g. NeoCurrency's Reward Choice
Then, we'll address an important question - which of these five types is the most popular redemption option? Using recent consumer preference research from Javelin Strategy & Research and the Incentive Gift Card Coalition, we reveal what people prefer when redeeming their loyalty points, awards, and recognition currencies.
Have 90 seconds? Grab your coffee (or favorite workday beverage)!
