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How NeoCurrency, NPC, and the Ipsos KnowledgePanel Are Modernizing Survey Engagement
In preparation for my speaking appearance at MAPOR, I wrote about how NeoCurrency, Ipsos KnowledgePanel and NPC are modernizing survey engagement. This is an exciting time to re-imagine incentives for the market research industry.

Eric Thiegs
Nov 131 min read


Coffee Chat #35: The Penny Isn’t Dying – It’s Evolving, Welcome the Digital Penny
In 2026, after 230 years in circulation, the U.S. Mint will end production of the penny. But the digital penny is alive and well, thanks to its innovative companies, which are redefining what a penny can do. Microrewards with seamless redemption make pennies even more powerful when they’re digital — no physical friction, no rounding, and no tough choices for retailers between cutting profits or raising prices when the physical pennies run out. In this week’s chat, I demo the

Eric Thiegs
Nov 101 min read


Coffee Chat #33 with Eric: The Future of Gift Cards?
Last week, I asked about the "The Future of Gift Cards" while on the road in Minneapolis. Thought leaders from across the gift card spectrum responded. Today's chat is a summary of the answers, comments, themes and trends that emerged.

Eric Thiegs
Oct 191 min read


Coffee Chat #31 with Eric: Pushing Outside of the Comfort Zone
Pushing Outside of the Comfort Zone

Eric Thiegs
Oct 31 min read


Coffee Chat #30 with Eric: London Calling 🇬🇧
This week’s Coffee Chat highlights three UK events representing the very best of our industry

Eric Thiegs
Sep 232 min read


Coffee Chat #28 with Eric: The Power of Showing Up, Consistency
Coffee Chat #28 with Eric: The Power of Showing Up. This week, we're going to talk about the power of showing up. It started while I watched Novak break another tennis record at the (USTA) United States Tennis Association's US Open this last week, which made me think of Cal Ripken Jr.’s ironman streak with the Baltimore Orioles, which led me to think about…my high school friend, Rick Goebeler.

Eric Thiegs
Sep 21 min read


Coffee Chat #25 with Eric: How Many People Use AI?
Coffee Chat 25 with Eric: How Many People Use AI?

Eric Thiegs
Aug 21 min read


Coffee Chat #24 with Eric: Business, Bleisure, and Broadway
This week, I filmed from Frisson Espresso on 44th Street in the heart of New York City. Grab your coffee - our topic today: Trends in business travel, with a little fun as we throw in some "bleisure" and Broadway, too.

Eric Thiegs
Jul 241 min read


Coffee Chat with Eric #23: Work Hard. Then Live Well. Ultimate Work-Life Balance Quote...
I have the ultimate work-life balance quote for you: “Don’t get so busy making a living, that you forget to make a life.” — Dolly Parton 🎶
I’m taking Dolly’s words to heart today...

Eric Thiegs
Jul 171 min read


Coffee Chat with Eric #22: Live from London, Talking CQ to Grow Global Rewards
I’m in the UK this week visiting our Head of UK and Euro Accounts, Kelly Hinds, and catching the buzz at MAD//FEST. But the topic for this week’s coffee chat is about our team training at NeoCurrency on CQ (Cultural Intelligence)—led by our summer intern, Parker -- as a way to help grow our global rewards business.

Eric Thiegs
Jul 31 min read


Coffee Chat with Eric #21: IMA Summit 2025 Event Teaser
This week’s Coffee Chat is a little “inside baseball” for those of us in the incentive industry. As co-chair of the Incentive Gift Card Coalition Communications Committee, I’ve been in Incentive Marketing Association mode with the IMA Summit happening in Austin July 14–16. I wanted to give a personal sneak peek at this special industry event.

Eric Thiegs
Jun 252 min read


Incentive Industry Influencer of the Year - IMA Award nominees and shortlists
A few weeks ago, on June 2, the Incentive Marketing Association announced its nominees and shortlisted candidates for the 2025 IMA Awards. This is a quick thank you to the Incentive Marketing Association for naming me one of two finalists for the 2025 Incentive Industry Influencer of the Year Award.

Eric Thiegs
Jun 191 min read


Coffee Chat with Eric #15: What Makes a Great Incentive?
I'm live from St. Louis this week at the American Association for Public Opinion Research (AAPOR) conference. With market research on the mind, this week I ask the question: What makes a great research incentive? Hint: It’s not toasted ravioli. The Answer: An incentive that includes the "3 M's"...

Eric Thiegs
May 131 min read


Coffee Chat with Eric #12: Global Incentive Industry Report Dropped
IMA Global released their massive Incentive & Recognition Provider Research Report, based on input from 650 industry leaders. The report explores key trends and insights across five core incentive categories: 1. Gift Cards 2. Travel 3. Merchandise 4. Peer-to-Peer Rewards 5. Points-Based Programs

Eric Thiegs
Apr 221 min read


Coffee Chat with Eric #11: The Power of In-Person Connection
This week I'm sharing the biggest takeaway from being on location with a client in Mumbai, India. Last week Geoff Miller from NeoCurrency and I had the opportunity to visit clients and partners in Mumbai (for a loyalty conference) and Dubai. It reminded me just how valuable it is to connect with business partners in person. There’s something irreplaceable about getting out from behind the screen to meet face-to-face. Real conversations, shared meals, learning best practices..

Eric Thiegs
Apr 132 min read


Coffee Time with Eric #1: Launch!
Eric celebrates 25+ years in the incentive, gift card, and payments partnership industry with the launch of his Coffee Chat video blog series

Eric Thiegs
Jan 201 min read
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