Coffee Chat with Eric #15: What Makes a Great Incentive?

May 14, 2025: I'm live from St. Louis this week at the American Association for Public Opinion Research (AAPOR) conference.

With market research on the mind, this week I ask the question: What makes a great research incentive?

Hint: It’s not toasted ravioli.

The Answer: An incentive that includes the "3 M's":

1. Motivating - a reward that will move the recipient from inaction to action

2. Memorable - a reward that holds perceived value to the recipient based on their demographic, life stage, or interests

3. Measurable - a reward experience that can be tracked and improved upon thanks to the reward and incentive platform partner you're using.

Grab a coffee as I dig into the 3 M's in the first 60 seconds of this week’s chat. Then, I invite you to hang around for some extra STL experiences and behind-the-scenes outtakes at Anheuser-Busch, Pappy's BBQ, and the National Park Service’s Gateway Arch.

A shoutout to AAPOR partners Doug Easly and Jamie Eichenlaub from NPC, Inc. We’re rolling out a game-changing incentive solution that blends NPC’s expertise in print + NeoCurrency’s digital Reward Choice product to harness unmatched market research engagement.