In a panel session entitled, "Is Cash Dead - Modernizing Survey Engagement", Eric spoke at the Midwest AAPOR (American Association of Public Opinion Research) event, MAPOR, alongside Nick Bertoni, SVP of Ipsos KnowledgePanel and NPC leaders, Jamie Eichenlaub and Doug Easly.

I'm live from St. Louis this week at the American Association for Public Opinion Research (AAPOR) conference. With market research on the mind, this week I ask the question: What makes a great research incentive? Hint: It’s not toasted ravioli. The Answer: An incentive that includes the "3 M's"...