In preparation for my speaking appearance at MAPOR, I wrote about how NeoCurrency, Ipsos KnowledgePanel and NPC are modernizing survey engagement. This is an exciting time to re-imagine incentives for the market research industry.

I'm live from St. Louis this week at the American Association for Public Opinion Research (AAPOR) conference. With market research on the mind, this week I ask the question: What makes a great research incentive? Hint: It’s not toasted ravioli. The Answer: An incentive that includes the "3 M's"...