Coffee Chat with Eric #12: Global Incentive Industry Report Dropped

April 23, 2025: ☕ I’ve got my reading glasses on for this week’s episode. 🤓

IMA Global released their massive Incentive & Recognition Provider Research Report, based on input from 650 industry leaders (including yours truly here at NeoCurrency).

The report explores key trends and insights across five core incentive categories:

1. 🎁 Gift Cards

2. ✈️ Travel

3. 🛍 Merchandise

4. 🤝 Peer-to-Peer Rewards

5. 🧮 Points-Based Programs

Whether you're building reward, loyalty, recognition or employee engagement programs, the summary report is free to download and packed with useful trends. Full results are exclusive to IMA members.

👏 Kudos to Incentive Gift Card Coalition (IGCC) and global Incentive Marketing Association research team for leading this effort—Rana Azrieh of Global Reward Solutions, Anne Jetter at SB Collectiv, David Wall at Tillo, Hollis Thornton at TOTUS Gift Card Network, Steve Bradbery at Savvy, Peter Friend at Global Hotel Card, Cindy Willis at Maritz, Rik Luttmer at Loyalty Chiefs, Fintan Connolly at Engage Loyalty Consulting, Phil Mooney at IMA Europe, Emilie Pelton, Andrew Johnson at Diggecard, Jeffrey Brenner many many others!

Grab the free summary report at the Incentive Marketing Association