This week’s Coffee Chat is a little “inside baseball” for those of us in the incentive industry. As co-chair of the Incentive Gift Card Coalition Communications Committee, I’ve been in Incentive Marketing Association mode with the IMA Summit happening in Austin July 14–16. I wanted to give a personal sneak peek at this special industry event.

IMA Global released their massive Incentive & Recognition Provider Research Report, based on input from 650 industry leaders. The report explores key trends and insights across five core incentive categories: 1. Gift Cards 2. Travel 3. Merchandise 4. Peer-to-Peer Rewards 5. Points-Based Programs