Jan 2026 Gift Card Industry Update by Eric Thiegs

As we kick off a new year, I want to say thank you to everyone who helped make 2025 a meaningful year for the gift card and digital rewards industry. Gift cards, prepaid cards, and digital rewards continue to power loyalty, incentives, and recognition programs around the world. This Coffee Chat is a moment to appreciate the community, the collaboration, and the impact this industry delivers every day.

Pushing Outside of the Comfort Zone

This week’s Coffee Chat highlights three UK events representing the very best of our industry

IMA Global released their massive Incentive & Recognition Provider Research Report, based on input from 650 industry leaders. The report explores key trends and insights across five core incentive categories: 1. Gift Cards 2. Travel 3. Merchandise 4. Peer-to-Peer Rewards 5. Points-Based Programs