Last week, I asked about the "The Future of Gift Cards" while on the road in Minneapolis. Thought leaders from across the gift card spectrum responded. Today's chat is a summary of the answers, comments, themes and trends that emerged.

IMA Global released their massive Incentive & Recognition Provider Research Report, based on input from 650 industry leaders. The report explores key trends and insights across five core incentive categories: 1. Gift Cards 2. Travel 3. Merchandise 4. Peer-to-Peer Rewards 5. Points-Based Programs