Gritter Advisory
Gift Card Experts
Eric Thiegs | Principal
Gritter Advisory provides strategic consulting and partnership development services to companies in the gift card, payments, and digital rewards industries. As an industry speaker, board member, and advisor, Eric helps brands and incentive companies develop thoughtful business strategies that drive innovation and growth.
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🧭 Board advisor
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🎤 Speaker
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🤝 Strategic partnerships
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💳 Payments, gift cards, and rewards expert
Connect with me
Speaking Engagements
Drawing on 25+ years of industry experience, Eric Thiegs is a frequent speaker, panelist, and conference presenter across the gift card, incentive, and rewards industry.
Speaking engagements include sessions for the GCVA (Gift Card & Voucher Assoc), IMA (Incentive Marketing Association), WiiN (Women in Incentives), IGCC (Incentive Gift Card Coalition), NRF (National Retail Federation), RGCA (Retail Gift Card Association), MAPOR (Midwest Association for Public Opinion Research), and more.
2026 WiiN Event
Global, Virtual | Apr 21, 2026
Weekly Coffee Time
From visiting clients in Mumbai to discussing the power of micro-rewards in your loyalty program, each week Eric shares quick, sharp strategies and lessons in gift cards, loyalty, payments, partnerships, and entrepreneurship—designed to spark ideas and start your week with a jolt of inspiration.
Have a ☕️ with Eric!
About Eric Thiegs
Incentive & Gift Card Expert, Strategic Advisor
In addition to his role as Head of Strategy & Growth at NeoCurrency and serving as a Board Director for the IGCC (Incentive Gift Card Coalition), Eric brings over 25 years of experience and insight to brands and companies seeking to innovate in their gift card, incentive, loyalty, rewards, payment, and branded currency programs and strategies.
Through leadership roles across some of the industry’s most pioneering companies, Eric has helped develop the go-to-market strategies behind today’s most widely used incentive technologies. His work has supported some of the first API-based digital gift card delivery, real-time rewards platforms, and automated physical card fulfillment systems, as well as partnerships that enabled digital currency and crypto payments at national retailers.
As a founder, executive, and strategist, Eric’s influence has helped gift card rewards, coupon offers, and innovative crypto payments reach more than 100 million consumers worldwide.
"Rising tides lift all boats -- I thoroughly enjoy helping my clients build and optimize their gift card programs. It's funny how an entry-level position at a marketing and loyalty agency 25 years ago evolved into a beloved career that finds me advising and mentoring people looking for non-biased information on the prepaid and gift card industry."
Through Gritter Advisory, Eric advises startups, brands, and leadership teams and executives on gift card strategy, incentive program design, M&A, and strategic partnership development—bringing a global perspective to organizations navigating the prepaid and gift card, loyalty, branded currency, and recognition and rewards engagement landscape.
When not advising his clients at NeoCurrency or Gritter Advisory, you can find Eric playing guitar (his 4th album is available on Spotify) or on stage helping direct the local musical theater program at his daughter's high school.
GCVA Conference
🎤 Featured Speaker – London
As one of the incentive industry's leading B2B gift card experts, Eric took the stage at the 2025 Gift Card & Voucher Association (GCVA) Conference in London to deliver industry insights in his talk: "Demystifying Gift Card Aggregators – What Brands and Buyers Need to Know."
👉 Watch the 25-minute presentation