I share a 1-minute overview on what matters when selecting a gift card and prepaid aggregator for your rewards, loyalty, promotions, or employee recognition program. After 25+ years in the incentive industry—winning (and losing) RFPs— I've seen these seven factors influence nearly every major buying decision when it comes to selecting a gift card or reward provider.

Small Value with High Loyalty Impact - let's talk about the power of ‘micro rewards. These small, frequent incentives can increase engagement in loyalty, rewards, promotions, and employee recognition programs by up to 25%.

Are you looking to reward or incentivize Gen Z consumers? Eric's Coffee Chat this week offers pro tips for motivating the younger demographic in your recognition or loyalty program by using gift cards from Uber Eats, DoorDash, and other third-party food delivery service apps.

Eric celebrates 25+ years in the incentive, gift card, and payments partnership industry with the launch of his Coffee Chat video blog series