In a panel session entitled, "Is Cash Dead - Modernizing Survey Engagement", Eric spoke at the Midwest AAPOR (American Association of Public Opinion Research) event, MAPOR, alongside Nick Bertoni, SVP of Ipsos KnowledgePanel and NPC leaders, Jamie Eichenlaub and Doug Easly.

In preparation for my speaking appearance at MAPOR, I wrote about how NeoCurrency, Ipsos KnowledgePanel and NPC are modernizing survey engagement. This is an exciting time to re-imagine incentives for the market research industry.