I am celebrating my 33rd anniversary in my longest-standing loyalty program (I signed up for it my freshman year of college) and reflecting on how gift cards and loyalty are a match as good as peanut butter and jelly.

Did you know there are 20+ gift card aggregators, such as NeoCurrency, powering B2B and B2B2C global programs with gift cards, prepaid cards, and digital rewards? Yet many brands and buyers still find them a mystery.