A little help from my friends - the future of gift cards

This week’s Coffee Chat is a special one - I’ve got a guest...my daughter, home from college and proudly repping GenZ, joined me for a post-Father’s Day chat about gifts, dads, and what gifts feel the most meaningful from her 20-year-old point of view. As a GenX dad, I loved hearing how she thinks about showing love and appreciation. According to her, the best gifts check these four boxes: Make it personal. Keep it simple + heartfelt. Make it useful, e.g. gift cards. Prioriti

Eric celebrates 25+ years in the incentive, gift card, and payments partnership industry with the launch of his Coffee Chat video blog series