As we kick off a new year, I want to say thank you to everyone who helped make 2025 a meaningful year for the gift card and digital rewards industry. Gift cards, prepaid cards, and digital rewards continue to power loyalty, incentives, and recognition programs around the world. This Coffee Chat is a moment to appreciate the community, the collaboration, and the impact this industry delivers every day.

For this week's Coffee Chat, we’ll take a minute to talk about a simple way to spread a little extra generosity this season. According to CAF America, ~70% of adults are expected to donate to a charity by year’s end—yet 15% give only during the holiday season. It made me wonder… could we raise that 15%? We know charities love cash, but they also welcome gift cards...