Last week, I asked about the "The Future of Gift Cards" while on the road in Minneapolis. Thought leaders from across the gift card spectrum responded. Today's chat is a summary of the answers, comments, themes and trends that emerged.

This week’s Coffee Chat is a little “inside baseball” for those of us in the incentive industry. As co-chair of the Incentive Gift Card Coalition Communications Committee, I’ve been in Incentive Marketing Association mode with the IMA Summit happening in Austin July 14–16. I wanted to give a personal sneak peek at this special industry event.