Eric Thiegs Featured Speaker - Gift Card Education Forum, Minneapolis

May 21, 2025: I'm excited to speak at the Gift Card Education Forum hosted by Best Buy and sponsored by IGCC and RGCA. I'll join Elizabeth Folsberg from Best Buy's Financial Services team to co-present "B2B Innovation Pitches: Understanding Risks and Benefits of New Programs and Use Cases."

We’ll explore real-world program proposals, dissect what makes them unique, and unpack the risk/reward equation brands consider before saying yes to the next big thing in B2B incentives.

Some of the innovative programs using gift cards that I'll be exploring include:

1. Snaplii - digital wallet shopping in Canada

2. Ideas & Innovations (I&I) - patented print-on-demand technology that enables consumers to purchase gift cards from high-resolution print-on-demand kiosks in locations such as airports, malls, and other small-footprint areas

3. FlipGive - digital fundraising platform

4. Retail Alliance Foundation - a non-profit coalition of retailers reshaping the industry to bring gift cards on-chain to combat fraud, enhance loyalty, drive innovation and value

5. Fluz - an app with a built in rewards program that allows users to earn cashback and cash rewards on their purchases

Thanks to the Retail Gift Card Association and Incentive Gift Card Coalition for bringing together top minds and voices in the gift card industry.