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Coffee Chat with Eric #14: Gift Cards and Mother's Day
For those of us in the US, we will spend an estimated $2.5+ billion on gift cards for Mother’s Day...but do moms really want a gift card? The short answer: YES—and I’m not just saying that as an incentive/gift card junkie. My Coffee Chat this week shares why, with some fun insights into what moms prefer, how shoppers choose gift cards for that special Mom in their life, and the growing role of local merchants in the Mother’s Day equation

Eric Thiegs
May 8, 20251 min read


Coffee Chat with Eric #13: Closing the Deal - How Many Touch Points Does It Take?
This week’s chat is inspired by my daughter (in college), who hadn’t returned a recent message. I know finals week is coming up, and she’s busy. I thought, hey, I'll keep dropping her little touchpoints to let her know I’m thinking about her. It got me thinking—this isn’t so far removed from my experience in B2B sales and partnerships over my career. In sales (and adult parenting), we often extend ourselves without immediate response from the receiving party.

Eric Thiegs
May 2, 20251 min read


Coffee Chat with Eric #12: Global Incentive Industry Report Dropped
IMA Global released their massive Incentive & Recognition Provider Research Report, based on input from 650 industry leaders. The report explores key trends and insights across five core incentive categories: 1. Gift Cards 2. Travel 3. Merchandise 4. Peer-to-Peer Rewards 5. Points-Based Programs

Eric Thiegs
Apr 23, 20251 min read


Coffee Chat with Eric #11: The Power of In-Person Connection
This week I'm sharing the biggest takeaway from being on location with a client in Mumbai, India. Last week Geoff Miller from NeoCurrency and I had the opportunity to visit clients and partners in Mumbai (for a loyalty conference) and Dubai. It reminded me just how valuable it is to connect with business partners in person. There’s something irreplaceable about getting out from behind the screen to meet face-to-face. Real conversations, shared meals, learning best practices..

Eric Thiegs
Apr 14, 20252 min read


Coffee Chat with Eric #10: The Resort Incentive I Walked Away From
I have a confession to share. I just got back from the beach, and I turned down an awesome incentive on my Spring Break trip. 😳
Now, you might be thinking, "Eric, you LIVE for incentives!" And you’re right—I do. I’m a 25+ year veteran of the loyalty/incentive space. Why did I walk away from this one? Answer: You’ll hear the story in my Coffee Chat video.
But here’s what’s interesting: I’m not alone.
Research from loyalty firms back up what I felt at that moment.

Eric Thiegs
Apr 1, 20251 min read


Coffee Chat with Eric #9: Bad Weather Increases Productivity
On this first day of Spring, I was a bit surprised, weather-wise. I woke up ready to embrace the first day of Spring, only to find a winter wonderland outside. My first thought? I'm going to grab my coffee, get cozy in my office, and dig into work. Guess what…I found that this instinct aligns with science. The Journal of Applied Psychology published a study from the American Psychological Association (APA) that found bad weather can boost productivity. Because fewer distracti

Eric Thiegs
Mar 20, 20251 min read


Coffee Chat with Eric #8: Who Shaped Your Career?
This week, I ask the question, "Who helped shape your career?" Think back to the early days of your career—who took a chance on you? Who inspired you? Who challenged you to be better? Maybe it was a boss or a mentor who guided you, or a client who trusted you before you fully trusted yourself. I wouldn’t be where I am today without some incredible people in my corner. So for this week's coffee chat, I’m raising my cup to some leadership folks from my time in my early career.

Eric Thiegs
Mar 14, 20251 min read
🎤 Eric Thiegs Featured Speaker at GCVA London 2025
Eric took the stage at the 2025 Gift Card & Voucher Association (GCVA) Conference in London to deliver industry insights in his talk: "Demystifying Gift Card Aggregators – What Brands and Buyers Need to Know." Watch the 20-minute presentation here.

Eric Thiegs
Mar 7, 20251 min read


Coffee Chat with Eric #7: Live from London at the GCVA 2025 Conference
Eric interviews Kelly Hinds, Head of UK Accounts, from NeoCurrency

Eric Thiegs
Mar 6, 20251 min read


Coffee Chat with Eric #6: The 7 Key Factors for Choosing a Digital Rewards & Gift Card Provider
I share a 1-minute overview on what matters when selecting a gift card and prepaid aggregator for your rewards, loyalty, promotions, or employee recognition program. After 25+ years in the incentive industry—winning (and losing) RFPs— I've seen these seven factors influence nearly every major buying decision when it comes to selecting a gift card or reward provider.

Eric Thiegs
Feb 27, 20251 min read


Coffee Chat with Eric #5: Gift Card Aggregators / Providers
Did you know there are 20+ gift card aggregators, such as NeoCurrency, powering B2B and B2B2C global programs with gift cards, prepaid cards, and digital rewards? Yet many brands and buyers still find them a mystery.

Eric Thiegs
Feb 19, 20251 min read


Coffee Chat with Eric #4: Payments innovations making gift cards faster, cheaper, and safer
In this week's Coffee Chat, I'm excited to share three organizations using innovative technologies to make payments and/or gift cards faster, cheaper, and safer for merchants.

Eric Thiegs
Feb 10, 20251 min read


Coffee Chat with Eric #3: The Power of Micro Rewards
Small Value with High Loyalty Impact - let's talk about the power of ‘micro rewards. These small, frequent incentives can increase engagement in loyalty, rewards, promotions, and employee recognition programs by up to 25%.

Eric Thiegs
Feb 2, 20251 min read


Coffee Chat with Eric #2: Motivating Gen Z Consumers with 3rd-Party Food Delivery Apps
Are you looking to reward or incentivize Gen Z consumers? Eric's Coffee Chat this week offers pro tips for motivating the younger demographic in your recognition or loyalty program by using gift cards from Uber Eats, DoorDash, and other third-party food delivery service apps.

Eric Thiegs
Jan 28, 20251 min read


Coffee Time with Eric #1: Launch!
Eric celebrates 25+ years in the incentive, gift card, and payments partnership industry with the launch of his Coffee Chat video blog series

Eric Thiegs
Jan 20, 20251 min read
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