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Eric interviews Kelly Hinds, Head of UK Accounts, from NeoCurrency

I share a 1-minute overview on what matters when selecting a gift card and prepaid aggregator for your rewards, loyalty, promotions, or employee recognition program. After 25+ years in the incentive industry—winning (and losing) RFPs— I've seen these seven factors influence nearly every major buying decision when it comes to selecting a gift card or reward provider.

Did you know there are 20+ gift card aggregators, such as NeoCurrency, powering B2B and B2B2C global programs with gift cards, prepaid cards, and digital rewards? Yet many brands and buyers still find them a mystery.

In this week's Coffee Chat, I'm excited to share three organizations using innovative technologies to make payments and/or gift cards faster, cheaper, and safer for merchants.

Small Value with High Loyalty Impact - let's talk about the power of ‘micro rewards. These small, frequent incentives can increase engagement in loyalty, rewards, promotions, and employee recognition programs by up to 25%.

Are you looking to reward or incentivize Gen Z consumers? Eric's Coffee Chat this week offers pro tips for motivating the younger demographic in your recognition or loyalty program by using gift cards from Uber Eats, DoorDash, and other third-party food delivery service apps.

Eric celebrates 25+ years in the incentive, gift card, and payments partnership industry with the launch of his Coffee Chat video blog series